http://www.zerotohundred.com/?attachment_id=13628
Open advertising markets overseas makes for very interesting viewing especially in regards to automotive ads. For one thing, it definitely adds some spice compared to the local ads we get with a certain car going up against the dreaded ‘Competitor-X.’
The last major one we saw ended with Mini being handed their petite ass’s on a fine piece of German-engineered plate from the boys at Porsche even though the track layout was biased towards the more miniscule Mini.
Now there’s a new mad marketing battle on the cards and the inspiration looks to have come from none other than Manfred von Richthofen himself, better known as the Red Baron, and it’s courtesy of Nissan towards its German rivals, Porsche, Audi and BMW.
The ad shows the door of a Nissan 350Z emblazoned with the logos of Porsche, Audi and BMW with a series of tally marks scratched next to each logo, much like the tally marks used by fighter pilots to count a kill during World War I.
We’re assuming that the tally’s actually represent each time a Nissan machine outpaced a rival from one of the three manufacturers on the Nurburgring.
Only Porsche is crying foul about the use of their logo by Nissan. Their executive team has informed Nissan to remove the log due to copyright infringement or face the courts.
Now we can’t imagine why Porsche would be kicking up a fuss over this as. If anything, the boys from Zuffenhausen should be flattered that everybody is lining up to take a potshot at them.
source: http://worldcarfans.com
Open advertising markets overseas makes for very interesting viewing especially in regards to automotive ads. For one thing, it definitely adds some spice compared to the local ads we get with a certain car going up against the dreaded ‘Competitor-X.’
The last major one we saw ended with Mini being handed their petite ass’s on a fine piece of German-engineered plate from the boys at Porsche even though the track layout was biased towards the more miniscule Mini.
Now there’s a new mad marketing battle on the cards and the inspiration looks to have come from none other than Manfred von Richthofen himself, better known as the Red Baron, and it’s courtesy of Nissan towards its German rivals, Porsche, Audi and BMW.
The ad shows the door of a Nissan 350Z emblazoned with the logos of Porsche, Audi and BMW with a series of tally marks scratched next to each logo, much like the tally marks used by fighter pilots to count a kill during World War I.
We’re assuming that the tally’s actually represent each time a Nissan machine outpaced a rival from one of the three manufacturers on the Nurburgring.
Only Porsche is crying foul about the use of their logo by Nissan. Their executive team has informed Nissan to remove the log due to copyright infringement or face the courts.
Now we can’t imagine why Porsche would be kicking up a fuss over this as. If anything, the boys from Zuffenhausen should be flattered that everybody is lining up to take a potshot at them.
source: http://worldcarfans.com
